NMS / New Museum Store


The New Museum in New York asked us to reimagine the New Museum Store’s space with a new display unit to showcase the Store’s unique collection of gifts and artist editions.

As a free-standing shelf, it is made to change appearance. It is a composition of multiple display and storage units, standing fully on castors and connected to each other with the ability to twist and turn, allowing to adapt to the space, the different needs of use, and to give the store a dynamic appearance over time.